Understanding the difference between self-branding and your personal brand is key to building long-term brand loyalty, whether you're crafting your own identity or shaping how others perceive you.

Black Friday was the event of the year, outshining Christmas and January Sales, but the bubble would eventually burst. Well, maybe not burst, but more like fizzle away slowly...

As branding and marketing consultants, it's easy to apply what we know to business, but there is a lot we can apply from our knowledge to our own personal life....

So, you’re eyeing a career in marketing? Good choice! Marketing is an exciting, ever-evolving field that blends creativity, psychology, and data analysis to drive business success. But how do you break into the industry when everyone seems to want experience? Listen to the podcast while you read... A Quick Introduction: The 1-Page Marketing Plan Approach Before we get into the nitty-gritty of job hunting, let’s figure out what marketing actually is. Allen Dib’s The 1-Page Mar

I think it’s well-known that creativity can often be hard to monetise, which is why seasonal campaigns are great for creatives...