How to Improve Your Personal Brand

As branding and marketing consultants, it's easy to apply what we know to business, but there is a lot we can apply from our knowledge to our own personal life. That's why we've published the book The Brand of You, because each individual carries their own brand, whether they've tapped into it and taken advantage of it or not. Branding is integrated into our everyday life, sometimes without even realising it and this extends to people. We subconsiously attach a brand to everyone we meet, but like with all good brands, we should strive to make this representation consistant. Think of McDonalds or Apple. When we mention these companies, you will instantly conjure up how you percieve their brand and it's likely that it will be the same as most other people. This is what good brands do. They maintain consistancy through their marketing, products and experiences. This consistancy invokes trust.

So how do we do this as an individual? We obviously want people to trust us in order to progress in life, through relationships or careers. This is what The Brand of You explores, dissecting how people think both conciously and subconsiously. Whether it's thin-slicing or cognitive bias, everyone will percieve you as a person differently. This can be troublesome when you're trying to cultivate your own personal brand, so this book looks at the solutions you can employ to gain that consistancy. Everything else that follows will be success, both in your personal life and profession.

You can grab The Brand of You from Amazon right now, setting you on your first step to creating an amazing personal brand.

Buy The Brand of You