Understanding the difference between self-branding and your personal brand is key to building long-term brand loyalty, whether you're crafting your own identity or shaping how others perceive you.

Black Friday was the event of the year, outshining Christmas and January Sales, but the bubble would eventually burst. Well, maybe not burst, but more like fizzle away slowly...

As branding and marketing consultants, it's easy to apply what we know to business, but there is a lot we can apply from our knowledge to our own personal life....

We live in a golden age for content creation — barriers like budget, skill, and time are disappearing thanks to AI and accessible tools....

Runway has been moving through iterations and updates at speed and although we’re seeing more and more AI video generation tools, this...

So, you’re eyeing a career in marketing? Good choice! Marketing is an exciting, ever-evolving field that blends creativity, psychology, and data analysis to drive business success. But how do you break into the industry when everyone seems to want experience? Listen to the podcast while you read... A Quick Introduction: The 1-Page Marketing Plan Approach Before we get into the nitty-gritty of job hunting, let’s figure out what marketing actually is. Allen Dib’s The 1-Page Mar

Marketing has evolved beyond the traditional ‘sell, sell, sell’ approach. It's all about content.

For anyone in marketing and branding, Valentine's Day should be a period of throwing caution to the wind. It's a time to be risky and...

During my 20 odd years in marketing and branding I can tell you a lot has changed since first getting my teeth into consideration...

Like most of you watching this video, I’m a massive video game AND animation nerd, so on paper Secret Level, now available to watch on...

OK, I think I’ve had enough time to truly reflect on the Jaguar rebrand, but just in case you have been living under a rock, this is what...

Movie adaptations of video games have a historic reputation of being fairly poor and to some extent, even laughable. Recent releases have...

Is animation a service reserved for only large budgets because of it's growing cost?

The world of SEO is a challenging one right now, so get ready for 2025...

I’ve said it before, and I’ll say it again; monetising creativity is one of the hardest things you can do. After all, creativity can be...

Self-congruity happens on an almost subconscious level where you will aspire to or identify with a brand’s image or message. This is a power

I think it’s well-known that creativity can often be hard to monetise, which is why seasonal campaigns are great for creatives...

How has text-prompt AI art developed over the past few years and what are the applications for this?

I think we can all agree that we had high hopes for 2021 following the set-backs and struggles of 2020. Overall, this year has been far...

The whole digital universe is undergoing yet another transformation, or rather evolution, spurred on by NFTs (Non-fungible tokens) and...