Hanu Moves Case Study

The Project

Hanu Moves was created out of the Born Active Ltd group as a means to provide a fun and exciting new way to promote health, fitness and mental wellbeing for children. The yoga movement has seen massive growth over the past few years and has been an activity picked up and enjoyed by children, but we wanted to do something different. We didn't want to just show children how to do yoga poses. We wanted to tell stories and create a world for Hanu the monkey and his friends.

Content Focused Branding

We Tell The Story First
Hanu Moves is all about storytelling through books, video and socials. Snap Media Digital dove into the character creation, world building, narrative and art direction which would all translate into the branding, ultimately creating a cohesive experience through multiple channels. At it's hub though, Hanu Moves is a fun kids' yoga channel, designed to cultivate a community of parents and children. We're continuing to publish fun videos and books for Hanu Moves, with a lot more planned for the future, so keep checking back on the brand dedicated to kids yoga!

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